Norman Tajudin
Professional Headline
Seasoned business development executive with extensive international experience
Summary
Seasoned executive with extensive global experience in business development, strategic planning,operational management, retail sales, and product licensing. Decisive, results oriented leader with a proven ability to drive value in challenging environments. Seeking an executive level commercial role with a fast-paced entrepreneurial venture focusing onentertainment distribution or related technologies (e.g., from licensing and distributing video, music and games to developing and deploying new business models and consumer devices).
Specialties
- Business development
- Strategic planning and execution in rapidly evolving business environments
- Establishing new business in the emerging markets
- Product licensing, including highly complex content licensing deals
- Operational management
- Managing multinational relationships with business partners and customers
- In-depth experience with the latest gaming platforms, mobile devices, SmartTVs, distribution infrastructure, home media devices, and content distribution models.
Experience
Frag’D Entertainment, Huntington Beach, CA 2010 – Present
YourEvent Digital, Redondo Beach, CA 2010 – Present
Launching two individual tech companies with business partners. Frag’D Entertainment’s goal is to “Socialize Game Play” via the SmartTV layer, providing users a social media rich experience with useful features for location-based food ordering and unique and exclusive merchandise offers based on the user’s profile and unlocked through game achievements. YourEvent Digital is an end-to-end event photography platform that will instigate consolidation in the $10 billion event photography marketplace. Primary responsibilities for both businesses include developing defensible business strategy, meeting with prospective business partners and customers to secure letters of intent, building comprehensive business models to project revenue growth, customer acquisition, overhead requirements, and financing needs, constructing investor presentation material, and jointly pitching prospective angel investors and venture capital groups.
SONY PICTURES ENTERTAINMENT, Culver City, CA 2000 – 2010
Vice President, International, Sony Pictures Home Entertainment (2008-2010)
Oversaw Sony Pictures Home Entertainment’s (SPHE’s) $35 million global emerging market portfolio, which included over 40 licensed distributor relationships and territory offices covering Russia, India, and China. Managed a multinational team located in London, Moscow, Mumbai, and Hong Kong.
- Partnered with divisional Senior Vice President and Executive Vice President to execute global strategic initiatives.
- Collaborated with divisional counterparts to develop and refine motion picture releasing strategy across all windows to maximize economic contribution at the title level.
- One of 24 individuals across all of Sony Corporation to be selected in 2008 to attend prestigious “Sony University” program in Tokyo, designed for high potential, mid-tier executives.
Vice President, Business Development and Strategic Planning, SPHE (2006-2008)
Led the Business Development and Strategic Planning group for the $3 billion home entertainment unit. Collaborated with senior management to develop and execute global strategic initiatives. Liaised with Corporate Development and Finance to support and ensure divisional alignment.
- Formalized the strategic planning process by teaming with senior leadership to develop SPHE’s vision and commercial strategy.
- Facilitated the acquisition of content for Sony Wonder and Affirm branded initiatives.
- Drove incremental revenue through initiating, supporting and executing 3rd party distribution deals with Starz Home Entertainment, Warner, SonyBMG, WEA, and Magna Global.
Vice President, Change Management, Sony Pictures Entertainment (2005-2006)
Consultant, Change Management, Sony Pictures Entertainment (2001-2005)
Led the Change Management (CM) department, Sony Pictures Entertainment’s strategic consulting group. Advised divisional presidents and senior executives on go-to-market strategies and execution capabilities. Led business transformation and organizational change initiatives on behalf of senior management. CM was integral to numerous strategic initiatives throughout SPE, ranging from the acquisition and integration of MGM to the launch of SPE’s international mobile distribution business.
- Mitigated business disruption and minimized cost for the MGM Separation
- Played a key role in achieving time lines and cost objectives for the $5.1 billion MGM Acquisition
- Identified and implemented cross-divisional process improvements and market-based disc content changes, positioning SPE as an industry leader in DVD time-to-market.
- Reviewed Sony’s daytime drama productions and recommended production and organizational changes netting over $1.5 million in annualized savings for Sony.
- Recognized by Sir Howard Stringer with the “Sony Idea Award” for business transformation strategies submitted to HQ in 2005.
Manager, Business Analysis, Sony Pictures Television (2000-2001)
Partnered with divisional executives and Business Affairs to identify and assess value-creating opportunities and provide “green light” analysis and decision support.
- Prepared risk analysis and valuation modeling integral to the $275 million Game Show Network joint venture deal with Liberty Digital.
- Worked with Business Affairs to quantify proposed negotiation strategies for production agreements, talent term deals, and financing partnerships to ensure value-creating positions.
WALT DISNEY ATTRACTIONS, DISNEYLAND INTERNATIONAL, Orange, CA 1997 – 2000
Senior Project Business Analyst
Teamed with Executive Vice President of Business Planning and Financial Affairs to develop new business strategies for the Tokyo Disney Resort (TDR). Forecasted profitability and performed valuation on all aspects of the $2.3 billion resort build-out. Conducted competitor analysis and recommended strategies to maintain TDR’s market leader position.
- Instrumental in negotiating resort tenant deals valued at over $50 million to Walt Disney Attractions.
- Successfully managed over $80 million in project pre-opening budgets for new theme park construction in Tokyo.
HILTON HOTELS CORP., HILTON ANAHEIM AND TOWERS, Anaheim, CA 1992 – 1997
Operations Analyst (1995-1997)
Worked with Executive Committee to analyze divisional performance metrics and recommend strategies to enhance revenues and efficiency. Collaborated with General Manager and Executive Committee in preparation of Annual Business Plan, which included formulation of marketing & sales plans, pricing strategies, and divisional performance goals.
Assistant Director of Front Office Operations (1992-1995)
Teamed with Director in leadership of 75+ person, $42 million profit center. Direct oversight of divisional P&L. Oversaw rooms division yield management strategy. Developed team members through training, effective coaching & counseling, and succession planning.
- Consistently surpassed 70% net profit goal; Division ranked in top 5 of all domestic Hiltons in customer service.
- Received the 1993 Leadership Award for outstanding leadership of the division.
ALASKA PETROLEUM ENVIR. ENGINEERING, INC., Long Beach, CA 1991 – 1992
Accounting & Financial Operations Manager
Managed all financial operations of the corporation.
WALT DISNEY ATTRACTIONS, DISNEYLAND RESORT, Anaheim, CA 1985 – 1991
Senior Advertising Analyst (1990-1991)
Financial Analyst (1989-1990)
Cash Control Supervisor (1985-1989)
Education
USC, Marshall School Of Business, Los Angeles, CA
MBA Emphasis in business strategy and international finance, August 2000
- Top 5 graduate of the fully employed MBA program, Class President
- Member of Beta Gamma Sigma Honor Society with 3.9 GPA
Bachelor of Science, Business Administration – Emphasis in investment finance, May 1989
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